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Writer's pictureSantoshi Shetty

Life in PINK!


I'm finally putting up this story which is all about the exclusive collection of Pink lipsticks & nail-paints by L'Oréal Paris; life in different shades of pink. I'm the one who'd go for a subtle pink or something pale, what about you? This La Vie En Rose Collection box is basically for all different moods & personalities. From bold to chic they have it all! You can see the swatches of different shades here & I have also shared a 15sec video on my Instagram for you to get a better idea of these lovely shades of pink.

Go have a look here! :)

This campaign was all about bringing out the essence of different shades of the La Vie En Rose collection.

Hence the campaign was named as #LifeinPink and as a result, the product pictures had to be so strong that it would do justice to the whole idea of #LifeinPink & the products ofcourse.

And for the very first time, I collaborated with Siddharth Samant (that_sidartguy on Instagram). Sid is known for his lovely Instagram feed! He captures light in the best way possible; well you can definitely see how he has worked with shades & shadows here itself! His compositions & edits are something that is not everybody's cup of tea. We worked on some beautiful product pictures of the La Vie En Rose box & some editorial portraits for this campaign. I'm amazed to see how the pictures turned out & happy to share all of it with you all!

For my look, I'm wearing an off shoulder top from Vastra, pants from Akira, my Thale Blanc clutch & Forever21 heels. It's all about the sleek & sophisticated look here! And for this look I went for Doutzen's delicate rose Lipstick from the La Vie En Rose exclusive collection. Love how bold & fierce it makes me look. Enjoy this one :)

Photos by Siddharth Samant

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